Academy Snowboards’ Media Director Erich Dummer has a deep relationship with snowboarding. As a rider he competed in the Vans Triple Crown and helped Academy Snowboards win back-to-back Transworld Team Challenges in 2004 and 2005. He now utilizes his long history in snowboarding to bring the next level of media presence to Academy Snowboards.
Media Director, Executive of Shipping, Beer Runner
Where do you live:
What’s your history in snowboarding:
I lived the snowboard life for a long time, balancing college in the fall and snowboarding in the winter and all summer at snowboard camp. I’ve been fortunate to be involved with Academy since the beginning as a team rider, and then taking on more responsibility with the camps, photo shoots, scholarships, website, team management, and interning a couple summers and really learning the inner workings of the brand. Now that I’m working for Academy I couldn’t be more stoked as things have come around full circle!
How’s the transition been from riding everyday to working behind a desk:
I get to work with all my good friends, take off early to ride powder with my boss, and keep up on shred news by reading snowboard magazines and company blogs; I’d say the transition has been pretty ideal. We got so many good days of riding in this year and the season is still going in Tahoe. And in the summer times I try to skate as much as possible.
What are your dreams for Academy Snowboards:
We’ve got a super good crew of people involved and I’d really like to utilize everyone’s talent and ambition. Some are creative, some are gnarly, some party, but everyone brings something to the table. The goal is to continue to grow our message, that snowboarding is fun, and that good people can make a difference.
What’s the best part about working for Academy Snowboards:
It’s been awesome to see the overwhelming support from kids across the globe. We have ripping good snowboarders passing up flow sponsorships with other companies because they’d rather buy from a snowboard company that cares! We receive support daily from all of our fans out there, they are definitely supporting our cause!
Erich at the 2005 Transworld Team Challenge